Adidas Football Challenge 2010

Adidas
Football Challenge 2010

Organization of football tournaments for children and teenagers based on an innovative formula and unique quality.

Adidas FOOTBALL CHALLENGE 2010 was the first edition of the national tournament for children and teenagers between 9 and 14 years old. It was organized in an innovative formula consisting of competition on the pitch as well as additionally scored, individual events in adidas Fun Park zone. Over 3 000 young players took part in three qualifiers and the national final. The tournament was widely reported in the media – over 300 news stories in electronic media, online and in the press. There were three official partners of the Adidas FOOTBALL CHALLENGE: EA Sports – a manufacturer of FIFA 2010, Coty – Adidas cosmetics manufacturer and Polsat Soccer Skills – organizer of individual football trainings.

The agency created the formula of the project, prepared and organized the tournament and conducted comprehensive Public and Media Relations activities.

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Objectives:

  • reaching target group – age 9-14
  • strengthening the image of Adidas as a brand supporting football
  • promoting AFC and adidas brand in the media
  • creating lasting community of participants and fans
  • promoting an image of adidas brand as a patron of sport and physical education
  • supporting marketing objectives of the remaining partners of the event

Activities:

  • preparing innovative formula of a football tournament for children and teenagers
  • comprehensive Public and Media Relations management
  • creating original website of the event
  • establishing football funfairs for qualifiers in Gdańsk, Kraków and Warszawa and for the final in Warszawa
  • creating and producing advertising materials
  • communicating with participants using various channels
  • logistics
  • press centre and tournament office management
  • social networks activities
  • online TV production
  • cooperating with partners of the event

Results:

  • establishing the product of unique quality
  • creating the community of around 5000 participants and fans
  • nearly 100 000 hits on our Internet website till the end of the event
  • approximately 1000 active users of social networks
  • 54 online TV productions and 3 radio spots
  • over 300 publications in the media
  • increasing awareness of adidas brand as a football sponsor and a socially responsible company

Feelmotion Sp. z o.o.

ul. Bajana 26G,
01-904 Warszawa
NIP: 1181969112
REGON 140763376

Tel.: +48 22 357 33 20/21
E-mail: biuro@feelmotion.pl

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