Samsung Athletic Cup 2011

Samsung Athletic Cup 2011

Samsung Athletic Cup (SAC) was a professional athletic meet organized together with an event for children. The agency organized SAC five times: between 2004 and 2006, in 2009 and 2010.

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  • promoting Samsung Electronics brand, presenting company as a socially responsible business entity
  • creating positive Samsung Electronics image among teenagers
  • reaching new target groups
  • creating an image of Samsung as a brand supporting sport
  • support of sales activities of Samsung products
  • promoting SAC and Samsung Electronics in the media
  • discovering skilled young athletes
  • promoting sports activity and fair play rules among teenagers


  • creating a concept, comprehensive management and promotion of the event
  • preparing a timetable, organizing qualifiers and a national final
  • promotion, Public and Media Relation services
  • creation and production of promotional merchandise

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