Imagine Cup 2010

Imagine Cup 2010

Organizing the world’s final of a premier student technology competition for Microsoft Poland.

Between July 3-8 the agency organized the finals of the world’s largest student technology competition. The event was commissioned by Microsoft Poland. Since 2003 the finals have been organized in Sao Paulo, Paris, Delhi, Seoul and Cairo. In 2010 the record number of participants took part in the event – 325 000 students from over 100 countries participated in the qualifications and over 1000 finalists came to Poland.

The competition categories were as follows:

  • Software design: design of new applications using Microsoft tools
  • Design of built-in systems: construction of a new device which would make the world a better place
  • Games design: design of games using XNA Game Studio 3.0 and Visual Studio
  • IT: creation and implementation of new IT system
- Robotics and algorithms: building algorithms which would control robots
  • MashUp: creation of new application Web 2.0
  • Design: creation of an innovative project facilitating communication between humans and machines
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  • primary goal of the contest – inspiring young people to use the latest technology to solve the most important problems of today
  • promoting the Microsoft brand
  • creating an image of Microsoft as the leader of IT and new technologies businesses


  • Imagine Cup 2010 was recognized by the American headquarters of Microsoft as the best organized edition of the contest in its history
  • the best TV production, lighting, sounding and multimedia specialists were employed – production team consisted of over 300 people
  • promotion of Poland all over the world – news stories from Imagine Cup 2010 were shown by global TV networks such as CNN, Discovery and Fox News


  • preparing and planning the whole project in close cooperation with senior representatives of Microsoft
  • organizing and promoting the project in Poland
  • selecting and employing subcontractors, coordinating and supervising their work
  • selecting locations for different parts of the event, supervising the whole process
  • Location and activities:
    • Novotel Centrum and InterContinental Hotels: booked exclusively for the event
    • The Parade Square in front of the Palace of Culture and Science – Imagine Cup 2010 opening ceremony in which over a 1000 students and representatives of all embassies took part. There were also honorary guests: the Minister of Economy Waldemar Pawlak and Microsoft Education General Manager Jon Perera. The ceremony ended with Zakopower show
    • The Palace of Culture and Science: for three days all exhibition rooms in the Palace were transformed into special stands where students presented their inventions
    • Castle in Pułtusk: Culture Day – 700 students from all over the world got to know Polish culture, customs and cuisine
    • The Polish National Opera: the final of the competition (the finalists presented their works on stage), prize-giving and closing ceremonies with First Lady Michelle Obama speaking to the participants via video
    • Platinium Club: afterparty for over 1000 people

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