Real Madryt vs. ACF Fiorentina

Super Match 2014
Real Madrid vs. ACF Fiorentina

The idea of the Super Match 2014 has evolved around a friendly game between two top-level European teams. Eventually, for the second edition of the event we invited ACF Fiorentina with polish midfielder Rafał Wolski as a captain and Real Madrid’s galacticos, just after winning the Champions League. It was the only pre-season friendly game “Los Blancos” played in Europe. The National Stadium in Warsaw hosted the game – 44,000 people were in attendance and 3,5 million watched the Super Match on TV. Media attention was huge.
Feelmotion agency has enriched the Super Match with PR activities, CSR and a special Meet&Greet event – exclusive meeting with Real’s stars, such as Cristiano Ronaldo, Sergio Ramos and Karim Benzema.

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PR campaign & Media Relations

  • cooperating with Infront Sports & Media in relation to selling TV rights for the event
  • acquiring live broadcast and rebroadcast on TVP1, TVP Sport channels and sport.tvp.pl website
  • press conference for both teams involving Polish and international media
  • promotional campaign on TV
  • press centre management
  • outdoor campaign in cooperation with Stroer
  • media patronages by TVP, Przegląd Sportowy, Wirtualna Polska, Piłka Nożna, RadioZet

Super Match 2014 – promotion and marketing in numbers

  • 32 000 000 PLN – media value (according to Press Service)
  • 3 000 000 – attendance on TVP channels
  • 44 000 – attendance at the National Stadium
  • 7000 – media exposure for TV, Internet and press
  • 1800 – publications about Super Match in Polish media
  • 150 – Polish journalists and photographers accredited for the event
  • 40 – Italian and Spanish media representatives accredited for the event

Feelmotion Sp. z o.o.

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Tel.: +48 22 357 33 20/21
E-mail: biuro@feelmotion.pl

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