Borussia Dortmund - WKS Śląsk Wrocław

BVB vs. WKS Śląsk Wrocław

A friendly game between Borussia Dortmund and Śląsk Wrocław gave Polish supporters the only chance to see Łukasz Piszczek and Jakub Błaszczykowski playing for their club on home soil. Additionally, it was at important test for Juergen Klopp’s side ahead of the German Supercup match against Bayern Munich.

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PR campaign & Media Relations

  • press conference with Hans Joachim Watzke and Carsten Cramer
  • regional and nationwide media campaigns
  • social media campaigns involving Łukasz Piszczek and Jakub Błaszczykowski
  • press centre management
  • co-producing TV broadcast with Eurosport
  • media patronages by Przegląd Sportowy, Piłka Nożna, Wirtualna Polska, Gazeta Wrocławska, Radio Eska, Eurosport

Borussia Dortmund vs. WKS Śląsk Wrocław – promotion and marketing in numbers

  • 16 000 000 PLN – brand exposure value during the game (according to Pentagon Research)
  • 3 000 000 – Advertising Value Equivalency (according to Press Service)
  • 500 000 – viewers on Eurosport channels
  • 34 000 – attendance at City Stadium in Wrocław
  • 1300 – publications about the game in the Polish media
  • 100 – Polish and international journalists accredited for the event

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