World Cup in Zakopane 2004-2009

FIS Ski Jumping World Cup
in Zakopane 2004-2009

FIS Ski Jumping World Cup in Zakopane is the most important, the most popular and best organized annual sporting event in Poland. In the past it was Adam Małysz who brought thousands of fans to the winter capital of Poland, since then Kamil Stoch has taken the reins. Primarily because of their thrilling competitions with the world’s best ski jumpers this event is regarded by many as the best World Cup in the whole series. Every year there are huge attendances in Zakopane. The event also attracts record TV audiences.

The agency has cooperated with the organizers of both the World Cup and Summer Grand Prix in Zakopane since 2004.

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Objectives:

  • creating a positive image of companies sponsoring the competition
  • promoting and advertising the event and its sponsors in the media
  • press centre management

Activities:

  • attracting sponsors for the World Cup (ING Bank Śląski, Carlsberg and its Harnaś brand)
  • managing media communication
  • using sponsorship in advertising campaigns
  • Public Relations activities
  • establishing and implementing promotion strategies
  • press centre management

Results:

  • increased recognition of sponsors’ brands
  • excellent sponsorship effectiveness rates in the media (multi-million audience of each competition)
  • positive opinion of sponsors’ brands in target groups

Feelmotion Sp. z o.o.

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Tel.: +48 22 357 33 20/21
E-mail: biuro@feelmotion.pl

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