Case Studies
Super Match 2013 FC Barcelona vs. Lechia Gdańsk
Our idea was to organize a friendly games between one of the best European teams – such as FC Barcelona, Real Madrid and Manchester United – and one of Polish sides on a regular basis. Our first original and commercial sporting event has brought a lot of attention from customers, sponsors and media partners.
The first Super Match – Barcelona vs. Lechia – took place on July 30, 2013. The attendance at PGE Arena in Gdańsk was around 34 000. The game was broadcast on TVP channels (TVP1, TVP Sport) and attracted over 4,3 million viewers. It was July’s most watched television broadcast in Poland. The live broadcast reached over 100 countries and the game was seen by over 40 million football fans around the world.
Nationwide and international communication relating to the Super Match was led between June, 1 and August, 5. Internally, we concentrated our efforts on media partners:
- TVP (TVP1, TVP Sport, TVP Info, sport.tvp.pl),
- Agora (Gazeta Wyborcza, sport.pl, gazeta.pl, Logo magazine),
- Eurozet (Radio Zet, Antyradio, Radio Plus, Chili Zet).
